Design Samples for italki

Care.com Visitor Homepage

During my 3 year tenure at care.com (2017–2020), we were continuously experimenting with which homepages performed the best in terms of sign-ups, time spent on site, and premium subscriptions. We did this through A/B testing with tools like Monetate in addition to qualitative approaches like usertesting.com and in-person user interviews. We used a combination new photography, illustrations, icons, and engagement modules (“When do you need help?”, for example).

We found that the member homepage (what people see when they’re signed in to their accounts), performed better with illustrations rather than photography, although there were regional differences depending on the country we were testing. We tested over 20 countries!