Portfolio Samples For Pipedrive
Sign-up Flow For People Seeking Care
I helped redesign the sign-up flow for people looking for childcare on care.com. We wanted to make each step feel easy and not overwhelm the user with too many options. We also wanted to encourage the user to keep going with a progress bar and a sense that they will indeed find matching caregivers. Our designs were based on and then tested with user research—both quantitative via A/B testing and qualitative via user interviews.
ROLE: SENIOR PRODUCT DESIGNER / COMPANY: CARE.COM EUROPE
Urban Outfitters Customer Rewards Program
Our goal was to effectively explain the benefits of the rewards program, get more people to sign up, and promote current rewards.
ROLE: INTERACTIVE DESIGNER / COMPANY: URBAN OUTFITTERS
Showing Blog Content At The Right Time
We found out through interviewing users of care.com that they were often confused and uncertain about the steps of hiring a caregiver or housekeeper. We also had tons of quality content that wasn’t being seen as it was hidden in the company’s blog section. We identified steps along the user’s journey when specific content could be surfaced to aide in the search for and hiring of care work. The solution resonated well with users.
ROLE: SENIOR PRODUCT DESIGNER / COMPANY: CARE.COM EUROPE
Blog Re-design and Design System For Women in Exile
I redesigned Women in Exile’s blog site to be in line with their updated branding (also by me, see it here). We wanted the site to be both informative and colorful like the branding—which was inspired by one of their favorite protest banners. The old site was rather depressing and only accessible on a desktop computer.
ROLE: CREATIVE DIRECTOR, UI DESIGNER / ORG: WOMEN IN EXILE & FRIENDS
The goals of the re-design were:
Make it mobile-friendly, especially for refugees seeking resources
Facilitate donations from supporters
Create design templates which are easily customizable in Wordpress without needing a designer or developer
Follow new branding direction
